Rembrandts In The Attic Meaning

With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these.

Rembrandts in the attic meaning.

More recently with pressure on corporate profitability executives are trying to discover what one author referred to as rembrandts in the attic namely unidentified undervalued or under exploited ip assets. An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. The authors address various relevant concerns and considerations and make for a convincing case for a management managed as opposed to lawyer led patent strategy for corporations. Rembrandts take on many different forms.

In the business world these are the forgotten gems that we develop for internal or even individual use and then store on a shelf or hard drive for periodic use or even a one time purpose. But today the currency has shifted. Rembrandts in the attic primarily seeks to force the reader into recognizing patents to be assets and to be treated as such but it also suggests a larger patent strategy for companies. Rembrandts in the attic we all have them metaphorically speaking.

And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize. At the same time the currency and the means of unlocking the value of data are quite different than with patentable.